The not for profit ‘Brunswick Business Incubator’ faced intense competition during an important stage in its development which impacted efforts grow the business. A comprehensive review of the business model was completed and a report with recommendations to grow the business and establish a state of self-sufficiency was prepared. The review, analysis and subsequent recommendations included an audit of existing clients, techniques to pivot the existing business model to attract a new type of client and broaden the appeal of the BBI, a design refresh of interior spaces, and importantly, highlighted the need to maintain a focus on the revenue streams to provide a consistent cash flow.